We had the pleasure of once again working with Softmoc for their newest Fall & Winter marketing campaign. Our location this time was Charlie’s Gallery in Toronto. A beautiful summer day, patio doors wide open, wonderful models and a whole bunch of snow. Yes, we brought snow! What better way to show winter boots in the middle of summer? Being resourceful Canadians boys we paired two favourite pastimes, hockey and camping.
Grabbed some freshly scraped ice from a local arena and filled half a dozen camping coolers. We managed to get 15 minutes of snow time photos before it became slush but it was well worth the effort.